Don’t believe the lies

This is an artificial distinction made by people who are unwilling or unable to give themselves over to their work. I don't believe in "work-life balance" either. There is no balance, there are only tradeoffs. Other people may believe their cynical approach to work will protect their feelings, but don't you believe it.

Don't believe in cheap.

Don't believe that value is ever obtained by acquiring something second rate just because it has a lower price. If you want real quality, you have to pay for it. Other people may believe the transactional has value, but don't you believe it.

Don't believe your job is your work.

Your job is an agreement you have with your employer. Your work is the purpose, vision, meaning and values you pour into what you do to help others. Other people may believe that this doesn't matter, but don't you believe it.

Sign up for The Lead and get a new tip in your inbox every day! More tips:

• 7 lies salespeople tell themselves
• Just believe
• Only you can make clients believe

S. Anthony Iannarino is the managing director of B2B Sales Coach & Consultancy, a boutique sales coaching and consulting company, and an adjunct faculty member at CapitalUniversity's Schoolof Managementand Leadership. For more information, go http://thesalesblog.com/s-anthony-iannarino/