The cost of prospecting [infographic]

For many advisors, prospecting is the perennial challenge, the nut they're always looking to crack. The good news is that the process of prospecting is not, in most cases, breaking the bank. Late last year, Retirement Advisor and LifeHealthPro asked independent producers how much it costs them to obtain a new qualified prospect. As you'll see below, nearly 50% of respondents chose the lowest dollar category; four percent chose the highest. Where do your own prospecting efforts fall?