Review of The Art of Social Selling–Finding and Engaging Customers on Twitter, Facebook. LinkedIn, and Other Social Networks, by Shannon Belew (AMACOM, 2014).
Are you confused by social media; maybe even downright befuddled by what you may or may not do owing to your broker-dealer's compliance department? Before you get involved with compliance discussions–and I mostly take the approach that compliance folks exist to help me stay happily in the business–would it not make sense to understand what all the e-shouting is about? The Art of Social Selling is about the getting of that required knowledge.
"Adopting a social selling strategy is really no different than the changes you make when incorporating any other modern sales tool," Ms. Belew assures us. Think about it–when you started with Morningstar's Advisor Workstation or the complex financial planning software approved by your broker-dealer, did all of the pieces mysteriously fall into place at once?
