Twitter-related missed sales opportunities at $14.6M

By Warren S. Hersch

December 06, 2013 at 10:30 AM

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The total value of missed sales opportunities for health insurance connected with insurance-specific tweets is estimated at $14.6 million, according to a new report.

Leadsift reveals this finding in its Missed Opportunity Index (MOI), a free monthly report that uses global, real-time social conversations to better understand customer behavior and purchase intent. The report analyzed more than 2.6 million insurance-specific social leads to identify business opportunities to drive sales and build relationships with customers.

The report bases its findings on Leadsift software that analyzes more than 50 signals of human language and historical profile data to identify a lead as hot, warm or cold.

"People are more likely to tweet about their purchase intent in the insurance industry on Wednesday and Thursday and least likely to [do so on Sunday]," the report states. "[This insight could] demonstrate that there's more value in sharing promotions and marketing efforts on Thursday and Friday, rather than during the weekend."

Among the report's additional findings:

More than 40,000 social leads are relevant, timely and ready to engage opportunities, representing an estimated total sales value of over $22 Million.
Out of 2.6 million tweets, 98 percent are "nothing more than noise."
On average, the majority of people tweeting about insurance have an interest in entertainment. The second most popular interest is technology, followed by business and politics.

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