On November 17, 2009, an act of God occurred: eight federal agencies agreed on something. That something was a set of four model privacy notice forms that could be delivered to consumers (including investment advisory clients) to satisfy the information disclosure requirements of the Gramm-Leach-Bliley Act (GLB). Said another way, use of a model privacy notice allows registered investment advisors to dock their boats in a regulatory 'safe harbor,' protected from the storms of GLB and Regulation S-P enforcement.
Regulation S-P is what the SEC adopted in response to the passage of GLB, and it requires an RIA to disclose its privacy and information-sharing practices to its clients at the beginning of the advisory relationship and annually thereafter (or if such practices have changed). An RIA may effect delivery of its privacy notice electronically, so long as the client has consented to such electronic delivery. Use of a model form is entirely optional, but regulators intended the models to serve as an easy, simple way for clients to compare the various information gathering and sharing practices of financial institutions.
So what are the pros and the cons of using one of the model forms? For starters, it's hard to pass on the opportunity to take advantage of a regulatory safe harbor, as they are few and far between. Even though the failure to deliver a passable privacy notice may appear to be a trivial regulatory violation in comparison to fraud or fiduciary blunders, it is an easily-identifiable deficiency that may ultimately contribute to a weak overall compliance program in the eyes of examiners.
The model privacy forms are also fairly short (one double-sided page in the shortest available option), succinct (no superfluous disclosures) and easy to read. If you want to check out each of the four model forms themselves, start on page 87 of the official release here. RIAs can even build the form online here if they don't want to pull their hair out trying to duplicate the form manually in a software program. The online form-builder is somewhat awkward, however, so don't be surprised if certain typed-in text doesn't fit or creates funky spacing.