"We've known them for a while and knew it would be a good fit," Blaine Aikin, president and CEO of fi360, told ThinkAdvisor at FPA Experience 2013 in Orlando on Saturday.
Aikin was referring to the firm's announcement last Thursday that it had acquired IPSAdvisorPro from Norman Boone and Linda Lubitz.
"An investment policy statement is certainly among the most important aspects of a fiduciary relationship," he added. "We looked at the way their offering would work with ours, specifically from a technology and compliance standpoint."
Aikin said that both Boone and Lubitz would continue to serve as consultants to the firm as new software offerings are developed and released.
"They'll also take a fresh look at what we do overall at fi360," Aikin explained. "Having their expertise and perspective will be very valuable."
His challenge in the short run, he says, is to make people aware of this added capability.
"IPSAdvisorPro is superior to our IPS generation capabilities, so this will be wrapped into our offering, although they'll be available as standalones as well."
