You are no doubt familiar with SEO, the process of improving your website's visibility in search engine results. The higher and more frequently a site appears in those results, the more visitors it will receive.
NOT FOR REPRINT
Your blog is your best SEO friend
October 07, 2013 at 12:30 AM
Share & Print
Types of SEO. There are two distinct types of SEO: off-page SEO and on-page SEO. Off-page SEO involves getting other quality websites to link back to your site. On-page SEO involves including your most important search keywords on the pages of your website.
Blogging provides the ideal platform for increasing a website's on- and off-page SEO. Here are two reasons why:
- On-page SEO is affected by keywords. When you create high-quality blog content directed toward your target audience, you'll increase on-page SEO by using keywords naturally throughout your posts.
- Off-page SEO is affected primarily by websites that link back to your site. People love sharing useful, meaningful and valuable information, so give them some.
Here's the bottom line: Advisors who blog generate approximately 67 percent more leads than those who don't. If you don't yet have a blog, you're leaving a lot of business on the table. So take some time each week to develop a valuable and compelling blog that will keep your readers (and clients) coming back for more.
NOT FOR REPRINT
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
