Neesha Hathi, senior vice president of advisor technology solutions at Schwab Advisor Services, has a good view of how women use technology.
"Women are very interested in understanding more. They do a lot of research," she said. "Because I spend a lot of time on technology I also look at a lot of the tech trends around women, and what you find is that women are spending more time on the Internet than men. Before they buy something or before they make a decision, they're doing a lot of research. They're very interested in making sure they're leveraging all the people they know to make sure they're making the right decision."
That applies to deciding who to use as an advisor as well. "What we're seeing is that there's quite an appetite from women to educate themselves or to get help from a financial advisor, but it's finding the right one," Hathi said.
She referred to research that shows when women are online, they tend to use "social networking sites, research and communication-type sites like Skype. Because they make a lot of the household buying decisions, they're also on Amazon and other sites like that."
