Why is it so difficult to not eat one more slice of pizza or one more cookie? Because the gratification of that slice or cookie is instant while the impending weight gain comes much later. "Behavioral economics" shows that immediate incentives and penalties are far more likely to help people make the healthier decision. For workplace wellness programs, cash might be the king, but timing is the queen.
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The future of getting paid to be healthy
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Staff Writer
June 03, 2013 at 11:48 AM
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