How often do you use LinkedIn Updates? Most people I have asked say seldom or never. And the reason is that they don't have a clue why it should matter.
Here's the deal: Every time you issue a LinkedIn Update, all your contacts will see it in on their LinkedIn homepages. It's a way to stay in front of prospects and clients. But you have to be smart and focus on what matters to them. Seriously, don't pitch your products, sell your services or use any form of hyperbole. If you overtly sell to people, you will only alienate them — and squander an opportunity to build your credibility.
The best thing you can do is to share helpful information. If you read an interesting article, mention it and provide a link so that others can read it, too. In fact, you should always be on the lookout for content you can share with others. For example, you can let people know about upcoming events, webinars and other happenings that may be of interest to them.
