Producers and technology: test your tech-savvy

April 01, 2013 at 04:00 AM
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Curious about how your use of technology at work compares to other producers? Take this quick 7-question quiz and you'll find out a lot about how your high-tech proficiency (iPads, social media, Skype, custom apps, e-signatures and more) stacks up against your colleagues taking the quiz, plus related statistical findings from studies including LIMRA's Producer Use of Technology Survey. If you want to share your thoughts on any particular aspect of the quiz or results, please use the comment tool below.

Question One

Do you currently utilize a tablet computer such as an iPad during meetings with clients and prospects?

<a href="http://polldaddy.com/poll/6978204/">Do you currently utilize a tablet computer such as an iPad during meetings with clients and prospects?</a>

Question One Results

// <a href="http://polldaddy.com/poll/6978204/">Do you currently utilize a tablet computer such as an iPad during meetings with clients and prospects?</a>

LIMRA's Producer Use of Technology survey found that 21% of producers currently own tablet computers, with independent (26%) and affiliated (23%) producers most likely to have them. Tablet owners praise them for mobile functionality on screens large enough to share with clients and prospects. More than half of tablet owners use them to take notes or show presentations while meeting with clients and prospects. Among the uses are to show brochures, run illustrations, access client account information, and for product information and real-time quoting tools. Producers 46 and younger are more likely to own a tablet (26%) than producers ages 56-64 (18%).

Question Two

Do you currently utilize social media for business purposes?

<a href="http://polldaddy.com/poll/6978212/">Do you currently utilize social media for business purposes?</a>

Question Two Results

// <a href="http://polldaddy.com/poll/6978212/">Do you currently utilize social media for business purposes?</a>

LIMRA's Producer Use of Technology survey found that 49% of producers currently utilize some form of social media. The study revealed that 69% already use or plan to use social media, and 20% have no interest in any social media.

Question Three

If you utilize social media, what is the primary site you use?

<a href="http://polldaddy.com/poll/6978215/">If you utilize social media, what is the primary site you use?</a>

Question Three Results

// <a href="http://polldaddy.com/poll/6978215/">If you utilize social media, what is the primary site you use?</a>

According to LIMRA's Producer Use of Technology survey, LinkedIn is the primary social media site used by producers, with 56% currently using it or planning to do so. Facebook (47%), Google+ (17%) and Twitter (13%) followed in the survey's rankings.

Question Four

If you do not use social media (or use it as much as you would like), what is the primary barrier that keeps you from doing so?

<a href="http://polldaddy.com/poll/6978222/">If you do not use social media (or use it as much as you would like), what is the primary barrier that keeps you from doing so?</a>

Question Four Results

// <a href="http://polldaddy.com/poll/6978222/">If you do not use social media (or use it as much as you would like), what is the primary barrier that keeps you from doing so?</a>

According to LIMRA's Producer Use of Technology survey, the biggest barriers for those not using social media are: Compliance concerns (55%), No time (41%), Need training (40%), No interest (39%), Haven't seen benefits (37%), Carrier prohibits (35%), Haven't gotten to it (31%), and Need useful content (23%). For those currently using social media, the biggest barriers for not utilizing it more were: No time (54%), Compliance concerns (49%), Need training (43%), Need useful content (42%), Haven't seen benefits (30%), Need staff (22%), Carrier prohibits (17%), and Haven't gotten to it (16%).

Question Five

Do you currently use Skype or another video conferencing technology to meet with clients?

<a href="http://polldaddy.com/poll/6978224/">Do you currently use Skype or another video conferencing technology to meet with clients?</a>

Question Five Results

// <a href="http://polldaddy.com/poll/6978224/">Do you currently use Skype or another video conferencing technology to meet with clients?</a>

According to a 2012 LIMRA/McKinsey study, the use of Skype/video conferencing technology among producers is expected to quadruple in the next four years. The use of social media is expected to double in the same timeframe.

Question Six

Do you use customized apps from an insurance industry source in your daily workflow?

<a href="http://polldaddy.com/poll/6978226/">Do you use customized apps from an insurance industry source in your daily workflow?</a>

Question Six Results

// <a href="http://polldaddy.com/poll/6978226/">Do you use customized apps from an insurance industry source in your daily workflow?</a>

The single largest area for investment in mobile apps during 2012 was distribution, according to a study by Boston-based Strategy Meets Action (SMA). The study, "The Mobile Technology Universe: Current Usage and Future Opportunities for Insurers," revealed that 62% of survey respondents indicated plans to invest in distribution-related mobile apps during 2012. Tier-One carriers were behind most of the development. The next largest areas were claims, marketing, policy servicing and underwriting.

Question Seven

Do you currently use any of the following: e-signatures, voice signatures, e-policy delivery?

<a href="http://polldaddy.com/poll/6978228/">Do you currently use any of the following: e-signatures, voice signatures, e-policy delivery?</a>

Question Seven Results

// <a href="http://polldaddy.com/poll/6978228/">Do you currently use any of the following: e-signatures, voice signatures, e-policy delivery?</a>

Carriers have been eager to adopt electronic signature, application and delivery technology because of its capability to dramatically reduce "not in good order" applications, as well as substantially shortened app-to-issue times. Producers spend less time chasing signatures, fixing paperwork and locating paper files, allowing them to spend more time selling.

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