Recently, I got an email from a customer relationship management (CRM) provider about a free e-book on the social sales revolution. It piqued my curiosity. Before I knew it, I was registering to download it. At the time, I was interested only in learning; I didn't want to talk to anyone. I didn't want to be someone's "lead." (Sound familiar?)
But, based on the email I received just a few short minutes later, you'd think I was one hot prospect.
Jill,
I noticed that you have recently been on our website taking a look at some information. Many customers who have taken this initial step have found it extremely valuable to set up a brief 10-minute call with me to answer any questions they have and learn how our different products and services could bring value to their specific situations.
This typically helps shorten your evaluation process and gives you exactly the information you need to help make any comparisons or decisions. What is the best way to get 10 minutes on your calendar in the near future?
Wait a minute. We had a major disconnect here. I simply signed up for an interesting e-book and suddenly they've got me in the midst of a CRM decision?
Exactly 34 minutes after the initial message, the next message arrived. Apparently, since I hadn't immediately responded to the first email, they decided to try again.
Hi Jill,
Thank you for your interest in ourcrm.com. I am unable to reach you at: 123-456-7890. Is there a better number to reach you at? Please let me know if it makes sense to connect. I would be happy to lend you a hand to further evaluate ourcrm.com.
