Selling is a person-to-person business. It's been said that buyers already know everything they need to know about you, your company and your products and solutions before you ever exchange a word with them.
This suggests that buyers don't really need us anymore—that the profession of sales has become so automated that salespeople are irrelevant. But this couldn't be further from the truth. We still have a role to play—and it's a very important one. In fact, buyers might just need us now more than ever.
Sales: powered by people since the beginning of time. World-class salespeople know and care about their clients. We understand our clients' most pressing business issues and hurdles. We know about their industry developments and their competitive landscape. We help our clients connect the dots and put them in touch with resources that strengthen their businesses. We provide a level of understanding and human interaction that isn't delivered through a "click here" button.
High touch is the next big thing. In the January 2013 issue of Condé Nast Traveler magazine, hotelier André Balazs shares some of his favorite innovations from the past quarter century as well as some that will change the world in the next 25 years. He says, "Travel will become our most-prized luxury. Travel takes more than money. It takes the most precious commodity: time. In the future, the greatest indulgence will not be a Ferrari, it will be a week in Kathmandu."
