While John Azodi runs a program that helps CPAs become financial advisors, his real goal is to just get accountants and producers on the same wavelength.
"My mission is really to break the adversarial relationship between the broker community and the CPA community," Azodi says. "CPAs don't trust brokers, in general. They think they're there to make money and don't care about the client. Brokers think CPAs are just there to break any deal they've set up with the client."
And there's some truth to that, he says. CPAs are much more sales averse than producers, and they're also more willing to nix the advisor-created investment deals clients bring them, just to be on the safe side. "CPAs feel like it's safer to say 'no' than to say 'yes,'" Azodi says. "But that's not always best for the client."
What's the solution for more effective relations then? Azodi says it comes down to talking. "I think one of the problems is that CPAs and brokers don't communicate with each other," he says.
