Since we first unveiled 11 life & health logos we like, we have received a lot of feedback from you on what other logos are worthy of consideration, especially from the agency and brokerage side. What we found was a selection of truly powerful and inventive branding, especially from firms that might not be global powerhouses, but which certainly put themselves forward as if they are … and one day probably will be. Let's take a look as fourteen more of the best brands in the business.
Next month, we'll announce our favorite logos from FMOs. See a logo you think ought to make our list? Email it to Bill Coffin ([email protected]).
Disability Insurance Services
About three years ago, DIS reworked its logo with strong, fresh colors, and a dew design that is a clear improvement over the old one. Great use of color, here.
The Noble Group
This logo is a play on the word "pride," and uses the lion silhouette to correlate with a lion's sense of strength and nobility. Also, it doesn't hurt that the owner's last name is Noble.
Power Group
We liked the image of the helping hands forming a circle, denoting strength and unity of purpose.
LTCI Partners
The "pie slice" imagery for this LTC brokerage firm made us think of how LTCI is a crucial part of a wider personal planning strategy. Without it, the pie isn't complete.
NFP
The interlocking green bars reminded us of clasping hands, as well as interlocking puzzle pieces, which both fit for a benefit and wealth management solutions company. The shades of green? Financial success.
Central Financial Group
This recent redesign reflects a warm and welcoming atmosphere for both clients and agents. It gets even better, with an animated version that opens when you visit the website. We loved this one.
Fortify
This BGA specializing in income protection, life insurance and corporate insurance planning was formerly known as Barret Wilson Enterprises. It appears to be in the midst of a rebranding, but so far, the logo is terrific. Building blocks of success or the beginnings of a great city? Maybe both.
