I'm not in the insurance industry. I help run MoneyCrashers.com, a financial website aimed at your customers — consumers.
A lot of our readers are students and their parents.
When we pick the articles we feature on our site, we try to keep principles such as "Always spend less than you make," "Do not believe money myths," and "Get out of debt and stay out of debt" in mind.
We also want our readers to prepare for the unexpected, and that's where insurers come in.
We really care about what our readers are thinking about right now, because that's how we get readers to come to our site and read our articles.
This week, of course, the articles that are getting the most traffic are those related to Black Friday shopping and ways to save money during the holidays. People are always looking to cut costs, especially considering how expensive this time of the year can be.