A report from eMarketer found that mobile marketing accounted for less than 1 percent of worldwide ad spending in 2011. Why is this significant? Well, a separate survey found that one-third of respondents would rather give up sex than their smartphone. With that many people dedicated—even addicted—to their smartphone, it begs the question why more companies aren't making mobile technology a part of their advertising strategy.
NOT FOR REPRINT
Your company needs a mobile strategy yesterday – and these numbers prove it
By
Staff Writer
October 03, 2012 at 06:57 AM
Share & Print
NOT FOR REPRINT
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
