The insurers that participate in the Centers for Medicare & Medicaid Services (CMS) Medicare Advantage program are trying to generate their own "fall season" fever.
The Medicare Advantage program gives private insurers a chance to sell commercial alternatives to the traditional Medicare plan. The 2013 Medicare Advantage open-enrollment season is set to run from Oct. 15 to Dec. 7.
Units of Humana (NYSE:HUM), UnitedHealth (NYSE:UNH) and other carriers have been interrupting the television and Web campaign ad stream with videos that show older people living happier, more confident lives because of their Medicare Advantage coverage.
Many carriers started to roll out Medicare Advantage plan product announcements today.
Humana and HealthSpring, a unit of Cigna (NYSE:CI), are adding both Medicare Advantage health plans and Medicare Part D prescription drug plans in many U.S. markets.
Humana, HealthSpring and UnitedHealth are some of the big players adding new Medicare Advantage health plans.
Regional carriers announcing expansion of Medicare health plan programs, Medicare drug plan programs or both included Blue Cross and Blue Shield of Illinois, SCAN Health Plan Arizona and SelectHealth.
