Most executives know what social media is, but they have no clue how to harness its power. To many, it's still a nebulous force, something they're reluctant to spend man-hours and dollars on. But social media has a unique ability to engage customers, allowing companies to monitor, respond to, amplify and lead consumer behavior.
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Demystifying social media
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Staff Writer
October 01, 2012 at 06:08 AM
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