New York Life last week announced a comprehensive advertising campaign that will utilize all traditional mediums and platforms as well as emerging ones to "perpetuate the good" in people's lives.
The campaign, developed by Euro RSCG New York, will focus around the theme, "Keep Good Going." Employing "found" video and photographic images that will evoke moments of good throughout life, the campaign hopes that audiences make the connection between the happiness of family life and the security that New York Life products offer.
"Snapshots," one element of the campaign, will showcase a collection of actual photographs that focus on the varying types of people that compose families.
The television campaign will be featured on network, cable and local television stations purposefully during times when families gather, such as Thanksgiving and New Year's Day.
