10 reasons boomers need to be in your 2012 plans
1) The over-50 crowd will grow 21 percent in size in 10 years. The 18-to-49 age cohort will remain the same size. I'm not making this up. It's Census data.
2) They buy things, lots of things. Overall, the over-50 crowd outspends the under-50 crowd by $400 billion. That's more than Walmart sells annually.
3) They try new things. Boomers were raised in front of the TV; they are not "set in their ways."
4) They are easy to reach. They read newspapers, they watch TV, and they listen to the radio. They are easier to target than younger generations.
5) With a median age of 54, boomers are far from being done. They think they are in the middle of middle age. They don't think they will reach old age until age 75 or so. You have plenty of years of strong renewal income.
6) They use the Internet. They search, they shop, and they buy. There may not be as many of them on social networking sites, but they are online—just as many and just as often as younger generations.
