Can you tell a stranger what you do in 30 seconds in a succinct and interesting way? Are you able to differentiate yourself from all of your competitors in only a few sentences? Does your website, brochures and business cards draw interest and attention to you? If not, you need a great elevator speech. An elevator speech is a verbal and possibly a written calling card lasting only the length of time it takes to ride an elevator to the top of an average building.
Here are five steps to successfully tell others what you do and generate interest:
1) Label yourself in three sentences or less.
2) Produce three benefits you deliver to your clients.
3) Tell a story using those three benefits.
4) Probe for needs.
5) Close.
Here is a possible elevator speech using all five steps:
What do you do? Label yourself… "I am a financial advisor specializing in helping my clients build and retain their retirement."
Produce three benefits I do three things for my clients…
