A new consumer research study lets annuity manufacturers and distributors, including banks, credit unions and securities firms, examine information about their customers to distinguish those that are most receptive to buying annuities.
The study is published by Kehrer Saltzman & Associates in association with Consumer Financial Decisions of Princeton, N.J. and sponsored by Western National Life Insurance and Lincoln Financial Distributors.
The study, "Who Buys Annuities, and Who Is Likely to Buy Them?" is based on a nationalsurvey of 4,374 households.
The study's authors review demographic factors, attitudes and financial product use characteristics of U.S. households that reported purchasing a fixed or variable annuity in the past two years, or who indicated they were likely to buy an annuity in the next twelve months.