Organizers of the 3in4 Need More long-term care insurance (LTCI) promotional campaign say the 3in4 bus is still attracting plenty of media attention.
The 3in4 Association, Kirkland, Wash., talks about the latest campaign coverage in a weekly media update.
The association has put Marion Somers, a geriatric care manager and LTCI advocate, at the wheel of a bus. The bus is touring America to spread the idea that 3 in 4 Americans need to do a better job of planning for long-term care (LTC) expenses.
The association is trying to spice up the campaign by doing home makeovers and running a national talent contest for caregivers and seniors. The talent contest grand prize will be a year of living rent-free housing in a "senior living" community operated by Emeritus Corp., Seattle (NYSE:ESC), a bus tour sponsor.
The bus was on the West Coast a few weeks ago, and the association reports that West Coast broadcast, print and Web news organizations are still coming out with coverage based on that leg of the tour.
