Consumers would be willing to pay a premium of up to 25 percent more if it were to guarantee exceptional customer service. Ironically, 25 percent of consumers ceased conducting business with a company due to what they perceived as shoddy customer service and they shared that negative experience with their friends and family.
At a time when many families and individuals across the country are living under extreme austerity the fact that consumers would be willing to pay more for superior customer service highlights the vital role that it plays.
