Recently, the redesign of Facebook business pages was presented at the Facebook Marketing Conference in New York. The redesign, which officially launched earlier this year, features a new timeline format and cover photo, which allows businesses to showcase their stories and connect with customers in new ways.
The new Facebook page brand timeline allows businesses to tell their brand stories with cover photos and highlight promotional content on their timelines, all within compliance parameters. Parallel to personal page timelines, photos, "likes" and other apps will be featured at the top of the page just to the right of the profile picture.
Messaging capabilities have also shifted. Previously, business pages were unable to send or receive messages on their Facebook pages. Now, Facebook users are able to contact Facebook business pages privately, and businesses have the option to respond to those messages. If they choose, businesses can turn off the message feature.
Amy McIlwain, president of Financial Social Media, www.financialsocialmedia.com.© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
