People don't want to take their valuable time to deal with uncertain salespeople. They want to be sold on what you're selling. The language you use when working with prospects has to be powerful, not passive.
Ditch any wimpy words you might be using, and try one or more of these power phrases the next time you have a life insurance prospect who's on the fence.
(Also, check out Selling Your Prospects on Life Insurance.)
Power Phrase #1
If you had a machine that cranked out dollars, you'd insure it, wouldn't you? As far as your family is concerned, you are that machine.
Image: worradmu
Power Phrase #2
No need? True. If you needed life insurance, you couldn't get it.
Image: Stuart Miles
