Motivating Words from Joe Jordan

"There is no more important question than whether the recommendation you make to a client is the one that you consider to be the best choice for that client. As a seasoned professional, I can tell you that you will have greater and more meaningful success when you operate ethically than when you follow any other formula. This is not merely a philosophical position. It has real tangible financial implications."

"It's important to remember that all the hard work, intelligence and emotional commitment in the world cannot guarantee that every client will make the best decisions. Rejection is a common occurrence in our business. There will always be clients who cannot 'get out of their own way.' In those situations, we can learn new lessons to apply another time, but we cannot fall into the trap of allowing our own self-esteem to be tied to the results."

"By ensuring that individuals can protect their assets and their personal dignity, and by helping them to build a meaningful legacy, you will build your own legacy as well — one of quiet, heroic significance."