Once again, we're looking for the best ideas from long-term care insurance (LTCI) advisors and other industry experts for the Senior Market Advisor annual 100 Best Sales and Marketing Ideas initiative.
We'll publish the best ideas in print in the June issue of Senior Market Advisor magazine and here online at www.lifehealthpro.com.
We encourage you to take our survey and get your best ideas for selling LTCI and other products in so we can include you in the upcoming feature.
We've already begun receiving some responses. Here are some that might be helpful to LTCI producers.
Seniors
When working with seniors, speak slower than normal. Writing letters? Use 14-point type, and keep it simple and short.
Your goal is to build trust and respect ASAP via both the phone and mailings.
Don't think that you can pull the wool over their eyes, and never talk down to them.
Make them feel that they are important, because we are.
