In our technology obsessed world, we regularly hear new words and phrases—ones that someone made up and then created the definition for, words that are overused and mostly unexplained.
Here are a few, just for starters: "Gamification," "Web 3.0," "Sales 2.0," "Facipulate," "Word of Mouse" (give me a break…).
Get e-quainted. I love Southwest Airlines and I love reading Spirit magazine. Here is the Spirit lexicon entry #9,824:
"e-quaintancee'kwanten(t)snoun
- An electronic acquaintance
- A casual contact one interacts with only through online communication
- Akin to an Interweb friend
Usage: Twitter, Facebook, LinkedIn, and other social networking sites have created a wide realm in which to make e-quaintances, who are often corralled to spread information or confided in to glean advice. In business, some seemingly insignificant cyber contacts can translate into real-world job prospects, or even (gasp!) an actual face-to-face meeting."
It can be overwhelming. Here's how to attract sales prospects in a tech-focused world.
