This is the fourth year that LIFE has coordinated Insure Your Love on behalf of the insurance industry. It provides producers an opportunity to reach out to people in their communities and remind them about the main reason to own life insurance: because they love people and want to protect them financially.
"A life insurance purchase lets loved ones know that you care so much that you've made plans to provide for them, even after you're gone," says Marvin H. Feldman, CLU, ChFC, president and CEO of the LIFE Foundation. "That's a message that LIFE will be delivering throughout the month of February, and we've created lots of great marketing resources to help producers share the Insure Your Love message with their clients and prospects."
To assist producers in assembling their own Insure Your Love marketing plans, LIFE offers a free Insure Your Love Producer Planning Toolkit (www.lifehappens.org/lovekit). The toolkit includes a detailed marketing guide, producer fact sheet, customizable approach letters, marketing flyers, videos, social-media assets, love-themed merchandise and more. You've got Frank and Fran delivering their life insurance messages in a series of web videos that can be found on LIFE's Facebook fan page (www.facebook.com/lifehappens.org), its YouTube site ( www.youtube.com/lifefoundation) and the www.insureyourlove.org microsite. Producers are encouraged to use these humorous videos to engage their clients and prospects in serious conversations about protecting the ones they love with life insurance. Additional information about how to make use of the videos and other fruit-fly marketing resources can be found in the Online + Digital Resources section of the Producer Planning Toolkit.
Since the LIFE Foundation won't be spending $3.5 million on a 30-second Super Bowl ad anytime soon, I applaud the organization's continued efforts to raise consumer awareness of the need for life insurance protection by offering these free tools for producers. It's up to you to utilize them.
