The dictionary defines a "guarantee" as a promise that assures a particular outcome and indicates the quality of a product or service. It is also defined as an agreement whereby a person or company assumes responsibility for paying another's debts or fulfilling another's obligations. A guarantee provides security and peace of mind. You may not know it yet, but we sell guarantees.
During times of great uncertainty, we are the only people who can provide guaranteed outcomes. We assume the American people know this, but they don't. They don't know because we don't tell them. We assume they understand the amazing benefits we can provide.
What a dangerous assumption. It creates danger for our prospects and clients who may not achieve the financial safety they desire without our help. It also creates danger for agents who are emphasizing the wrong things about their products.
I ask everyone this question: Do you want to be rich or do you want to absolutely, positively guarantee that you will never be poor? Ninety-eight out of 100 times they want to guarantee that they will never be poor.
Then I walk them through the incredible guarantees provided by our products.
CASH VALUE LIFE INSURANCE
• Guarantees death benefits at the exact time they are needed.
• Guarantees income you can never outlive.
• Guarantees access to the cash value during times of emergency.
