The old adage, "life happens when you're making other plans," has a special meaning not only for financial planners in general, but for me in particular. I didn't always plan on being a financial advisor, though I did major in business and insurance in college, with the intention of taking over my family's supermarket business. Unfortunately, our family's supermarket was sold abruptly because my father was diagnosed with a terminal illness. Building on my education, I focused on financial planning and developed my skill set to become a life insurance expert.
Unlike my decision to turn to life insurance during an unexpected time in my life, our profession has turned away from life insurance. When I first started, all the major life insurers were represented in the heart of the city where I lived. Today, most are gone. The trend in today's financial planning industry is to avoid talking about life insurance and instead, focus on investments. Yet talking only about investing assets leaves out a major aspect of planning—how do you grow and protect those assets? The answer is still life insurance.
Fewer have life insurance expertise
