When it comes to rising to the top of the results pages of search engines such as Google or Bing, you need a plan for your SEO (search engine optimization). One of the real keys is long-tail keyword phrases and keyword density. SEO begins when you create a list of preferred keywords, often referred to as trophy words. Examples might include: "New York Liability Insurance," "New England Business Insurance," "New Jersey Truck Insurance" or "Professional Liability Insurance." These phrases are known as long-tail keywords and should appear on your website in a variety of ways.
Once your agency has determined the best keyword phrases (after reviewing them in Google AdWords or other keyword analytics tool), your agency should populate your website using your preferred keywords. This needs to be accomplished in your metadata (description, meta keywords, page title, etc.) and in the actual website content.
