Whither wealth management? The industry will continue to undergo radical changes that began in 2008, according to a detailed, 30-page Aite Group wealth management report released Friday.
In a report that identifies the top 10 trends that Aite foresees for wealth managers in the coming year, the Boston-based research and advisory firm warns that many of those trends will affect business models, profitability pressures, investor requirements and more.
"Wealth management firms will be required to quickly and frugally rethink the way they do business in order to be successful in a challenging market environment," says Aite in the introduction to its "Top 10 Trends in Wealth Management, 2012" impact note.
Here are the Top 10 wealth management trends to expect in 2012:
Read about Aite Group's report on advisors and asset management at AdvisorOne.
1. Market Reshuffle, Continued
Breakaway brokers, acquisitions by broker-dealers and private equity firms and changes in how advisors and investors approach control over their money will affect the market in 2012, Aite says in its wealth management report.
At the beginning of the crisis in 2008, Merrill Lynch and Wachovia Securities had to agree to be acquired, while Morgan Stanley and Smith Barney merged. "Given that these four firms represented around one-third of brokerage and advisory assets in the United States, a major portion of the wealth management market has been in transition ever since," Aite notes.
The bulk of financial advisors who decided to break away from their firm mostly comprised smaller producers who were unable to obtain a lock-in contract. Meanwhile, independent networks like LPL, Raymond James and Cetera that provided a new home for those advisors "will find plenty of opportunity in 2012," Aite predicts.
2. Profitability Pressure
The room is getting crowded as it becomes more difficult to maintain profit margins: more firms are entering the wealth management field even as lower activity levels by clients and asset levels that have not risen as hoped squeeze businesses.
Competition, outsourcing and the need for economies of scale will continue to pressure wealth managers, Aite predicts.
"Similarly, regulatory changes require investments in technology, staffing and training," according to the report. "Large firms that have a tremendous amount of scale, like Merrill Lynch, have an easier time responding to increased client need for direct (i.e., online or mobile) access to their portfolios and financial information, and to justify the spending related to an online brokerage platform."
3. Wealth Management Revenue for Banks
Banks are retooling to serve high-net-worth and ultra-high-net-worth clients as the asset share held by mass-market and mass-affluent investors has fallen. As banks seek to replace income lost to new regulations, look to see them more determinedly move into the wealth management sector and woo clients to think of them as their primary service providers.
"We expect more of the large banks to retune or rebrand their ultra-high-net worth groups to better capture this growing market, following on the footsteps of U.S. Bank's and Wells Fargo's recent re-branding of their ultra-high-net worth organizations (U.S. Bank's Ascent Private Capital Management and Wells Fargo's Abbot Downing group)," Aite says.
4. Business Model Changes
Investor behavior is changing, and so is firm behavior as profitability becomes harder to sustain. Another factor sure to exert substantial pressure on the field is the upcoming fiduciary standard, which likely will drive large firms more toward financial planning and fee-based services than a more sales-focused, commission-based approach.
Aite's analysts believe that more independence on the part of investors will require more accommodation by their advisors for their more autonomous behavior.
"Advisors who can view their clients' information online can more effectively service and provide the expert advice that investors appear to value," the Aite report says. "In 2012, we expect firms to expand the role of client portals and to open up Web-based business applications to investors, particularly financial planning applications, in order to improve advisor productivity and investor engagement in the process."
5. Self-Directed Investing
Part of that more autonomous behavior by investors is self-directed investing, even among older clients and those with greater investable asset balances, says Aite in its "Top 10 Trends in Wealth Management, 2012" impact note. Client desires to control their own investments will require wealth managers to be able to accommodate those wishes, with platforms that allow more activities and provide more transparency on fees and performance.
7. Copy Trading
9. Advisors Seeking More Control
