Roger McCarty: Light Up a Room

Commentary January 23, 2012 at 10:45 PM
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A very small percentage of people in the world truly have the ability to energize a room. Life insurance and annuity industry icon Roger McCarty, the founder of Brokers International who passed away late last year at the age of 81, was one of those people.

I had the privilege of meeting with Roger at the Brokers International campus in Panora, Iowa — about 45 miles west of Des Moines and in the middle of the only remaining county in the state still without a traffic light — on two occasions within the past three years and interviewed him one other time several years ago.

No matter how many people were at the table, Roger would frequently dominate the conversation with his unbridled and genuine enthusiasm for not only his company, but also the insurance and annuity business in general. He wasn't being rude; he just had a lot to share.

Perceptions of him from my own personal experiences were corroborated when I interviewed some of his close friends and family members for a feature about his legacy that will appear in the February issue of Life Insurance Selling.

"I think everybody would recognize that Roger's enthusiasm was contagious," says his nephew Bill McCarty, president at Brokers International. "Roger could literally be in a room of insurance agents where somebody else was the speaker, and if the meeting wasn't going right because the agents didn't like what the speaker had to say, Roger would jump up and take control of a meeting that you thought was going south, and all of a sudden it turned into a positive meeting because of Roger's enthusiasm. Everybody else caught that enthusiasm and said, 'Well, gee, the way Roger spun it, it sounded pretty good.' He was a hell of a promoter and probably the most enthusiastic guy I've ever known."

Longtime friend Mark Heitz, executive vice president of sales and distribution for Aviva USA, also recalls how McCarty's enthusiasm would spread across an entire room and says he was just as engaging in one-on-one situations. "He always made the person he was talking to feel like they were the most important person at that particular moment, and in some cases, the only person in the room," Heitz says. "He just had that knack, because he was so genuine. It wasn't an act — that's how he was. He just made you feel good and that what you were doing was important and you were contributing to the overall cause and the overall good."

If you have any stories you would like to share about Roger McCarty, please feel free to do so using the comment tool below. And stay tuned for that feature on McCarty's legacy.

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