Northwestern Mutual (Northwestern) anticipates reaching a new group of potential customers with marketing and promotional rights that they have secured by an official partnership with the National Collegiate Athletic Association (NCAA) through a deal with CBS Sports and Turner Sports.
The deal, which was announced earlier this month, will give the Milwaukee-based mutual NCAA promotional and marketing rights in the life insurance, wealth management and retirement planning services categories. The deal also includes the sanctioned use of NCAA approved trademarks and logos for all 89 championships across 23 sports.
John E. Schlifske, chairman, and CEO of Northwestern Mutual said, "Northwestern Mutual is proud to enter into this partnership with the NCAA, CBS Sports and Turner Sports to support young men and women who combine the pursuit of excellence in athletics with a drive for higher education. This partnership is a natural fit for Northwestern Mutual because we already invest in education."
