Life Insurers are going to have to employ digital marketing tactics more aggressively if they are going to capitalize on a huge coverage gap.
Axicom Corporation,(Nasdaq:ACXM) recently released a study, Life Insurance Marketing at the Crossroads that found that nearly half of adults are uninsured or underinsured which brings life insurance ownership to a 50-year low. Although the study acknowledges myriad factors contributing to the statistic one of the most prominent causes is that carriers are not reaching potential customers in Millennial, Gen X and Boomer generations through digital channels.
The study contends that life insurance carriers are going to have to continue to approach sales through traditional avenues while heavily supplementing broadcast and direct marketing with digital engagement.
