The past year's wild gyrations made it a frightening one for investors, and not all that rewarding. While the market ended flat, the market swings were so great that investors who avoided the year's three worst days would have made a killing. But let's not kid ourselves: Who can succeed at timing the market? Those who tried could as easily have missed the year's three best trading days, which would have murdered your portfolio.
Before we embark on 2012's market roller coaster, let's consider a few investments with guaranteed results for a change.
1) Paying down debt:
In these tough times, many of your clients continue to carry debt, including dangerous credit card debt. The average advertised credit card interest rate is about 14% right now, according to lowcards.com. Credit card customers who regularly carry balances are paying much more. Your clients will appreciate a reminder that paying off holiday spending balances will guarantee them a very high return. And clients with unsustainable debt, like a lot of fiscally strapped countries, states and municipalities we know, cannot afford a risky investment until they have stabilized their balance sheets.
2) Refinance debt:
Clients carrying sustainable debt, say a mortgage at a fixed 6% per year, can lower their funding costs substantially in today's low-rate environment. This is news to no one, of course, and many people feel the frustration of not being able to obtain financing because lending standards have grown so tight. This is an opportunity for advisors to add tremendous value by acting as the financial coach their despairing clients need. A powerful new year's resolution could be to prepare for a mortgage refinance in 2013. By gradually reducing debt and controlling spending, clients' credit scores will improve, Reducing unneeded consumption will also help–even if the income side of the balance sheet remains unchanged. The possibility exists that mortgage rates will no longer be as attractive a year down the road, but it is guaranteed that your clients will have gained valuable control of their finances, and the client relationship will have immeasurably improved.