Look to the past to prepare for the future

December 31, 2011 at 07:00 PM
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"Those who do not learn from history are doomed to repeat it."
-George Santayana
 

January is here. We're winding down from the excitement of the holidays and getting back to business. A new year brings us new opportunities, new clients and new products. January is an especially important time for advisors, as we help clients re-evaluate their finances, make adjustments to their portfolios and prepare them for their future. In our ever-changing business, though, it is important to look back to where we came from to best prepare us to serve our clients during this changing environment.

Economy tied to policymakers

More than ever, our economy is tied into the political system we have in place. The most recent Nobel Prize winners for economic sciences, Christopher Sims and Thomas Sargent, were awarded the prize for their fascinating research on cause and effect in macroeconomics. What makes their research so groundbreaking and influential is the revelation that policymakers are some of the most powerful driving forces in not just the economy itself, but society's expectations of the economy. Changes in expectations lead to changes in consumer spending and so on.

What can we learn from this as financial advisors? We can look to the past to find a financial tool that has performed well through the years, including market crashes, wars and other forms of political turmoil. Our next question is, What is that financial tool? It's simple—life insurance.

The first American life insurance company was founded in Philadelphia in 1759. Life insurance was a part of America 17 years before the Declaration of Independence was signed. This impressive and long legacy is evidence life insurance is a solid investment that hasn't lost its power. It has adapted with time and grown more important as economic climates shift from prosperous to what might feel downright miserable.

Emotional decisions

If we know our economy is tied closely to policymakers, this election year reminds us to stress the importance of having life insurance as an integral part of our clients' portfolios. During what promises to be an intensely emotional year, financial decisions will likely be made based on emotions rather than clients' trust in sound financial guidance. Life insurance is the reassurance that although the market may be volatile and the election may not have the outcome the client hoped for, they have an investment they can count on.

Life insurance has provided security through good and bad times.

Philip E. Harriman, CLU, CHCF, 2007 MDRT President, is a partner with Lebel and Harriman, LLP. Responses and questions can be sent to [email protected].
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