How to Maintain Your Clients’ Sanity During Election Season

Commentary November 30, 2011 at 12:44 PM
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As the years go by and the theater that is election season (which has come to consume half of each presidential term, if not more) unfolds, the extremes of malice, cat-calling and sheer buffoonery have made me want to hide under the bed.

Even your local late news turns into a playground of attack ads a full year before everyone heads to the polls – and it just seems to be getting worse.

This time around, as the fourth calendar year of America's financial maelstrom is ready to have its pages flipped and news of the absolute financial devastation in the European economy seems to get weirder by the week, your clients are probably in just as much of a tizzy.

And, in some cases, grasping at straws. Especially those offered by candidates whose promises that they'll make it all better next year are starting to sound better than the status quo.

Taking a stroll around the web, you'll find more than enough evidence that even the most loud and, in a simple sort of way, straight-forward of pre-presidential financial promises are largely full of hot air.

I'm estimating that this will be the weekend that colorful but apparently personal problem-laden candidate Herman Cain bows out, before yet another skeleton emerges from his overcrowded closet. Some of your clients may have bought into the (by comparison) relative clarity of his 9-9-9 tax plan and said they'd like to wait things out: our expert advice is to tell them otherwise.

Michelle Bachmann, having been sweetly serenaded during the talk-show circuit, comes to the game with some vague but fully conservative notions about scrapping welfare, turning Social Security into a voucher system and … um … generally saying she'll just simply do the opposite of what the current administration is doing. You may want to suggest your clients invest in survival goods in addition to gold.

He of the fabulous and presidential hair, Mitt Romney, espouses lowering corporate taxes, abolishing the death tax, nebulously promoting savings and … repealing everything that Obama has done.

And ol' Newtie, bugbear that he is, and surprisingly promising at this juncture, has advocated eliminating everything from corporate gains to estate taxes, force the unemployed to take retraining courses and shuttering agencies like the EPA, as well as dropping federal subsidies.

The best advice you can pass along to your clients? It might be time to watch less TV and spend a little more time educating them on the larger financial issues plaguing the country (and the world), than the puffery coming out of debates. Might make them feel sane, as well.

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