Historically, September is the most dangerous month of the year for stocks. October is the second most dangerous month. This is compounded by the fact that the global economy is facing one of the most perilous times in history. Knowing this information, what should our clients’ strategy be?
Safe. Safer. Safest.
Economic danger is everywhere. Agents must diligently identify these dangers because it is imperative that we prepare clients to successfully weather the coming financial storm. But our most valuable expertise is in positioning clients so they can actually take advantage of these dangers.
We do not, and cannot, know with certainty what will happen in the future. A big mistake could cause significant damage to clients’ savings. So, an intelligent, prudent strategy should always employ safety first. We provide those safe strategies.
Surveys show that Americans are more afraid of running out of money than they are of dying. Understanding that is the difference between success and failure in our industry.
If you are attempting to make people rich, you will have overwhelming competition. You will lose more sales than you win with that strategy. But if your goal is to prevent your clients from ever being poor, you have no competition.