How to get great insurance leads

2. Understand the lead generation method a company uses. There are a number of different ways to generate insurance leads and each method tends to produce results of differing quality. Before you part with your hard-earned money to purchase leads from any insurance lead generation company, you should be allowed a glimpse into how they go about generating leads. Some companies merely buy up mailing lists and sell them as insurance leads. These are not qualified insurance leads and are not worth paying for.

3. Research the company itself. It always pays to know who you are doing business with and that is especially true of lead generation companies. Doing a little research into the firm you are considering doing business with is a must. How long has the company been in business? How experienced is the lead generation staff? Do they work for the company directly or are they freelancers working from home or a call center abroad? All of these things affect the quality of the insurance leads you buy and are questions you need answered before you part with a penny. Remember, you get what you pay for.