More parents of small children are setting up dedicated college savings funds.
The percentage of parents of children under 5 who have solid earnings and say they have created college savings accounts has increased to 40% this year, from 27% in 2007, before the economic slump began, according to Fidelity Investments, Boston.
About 67% of all surveyed parents with solid incomes said they are saving for their children's college costs, up from 58% 5 years earlier.
Fidelity has published those figures in a summary of results from a survey of 2,300 U.S. financial decisionmakers who have college-bound children ages 18 and younger and who have annual household incomes of at least $30,000 per year.