Create Like Leonardo, Innovate Like Edison

I've known about Michael and his work for years. When I attended a workshop of his, long ago, I was blown away by his ability to help people unleash their creative selves. Financial advisors can learn a lot from Gelb's observations on how to unlock their creativity, fine-tune their goal-setting skills and maximize their brainpower.

Olivia Mellan: How did you get into exploring the lives of Leonardo and Edison?
Michael Gelb: When I was a child my two biggest role models, my heroes, were Leonardo da Vinci and Superman. Eventually I discovered that Superman was only a comic book character, but Leonardo was real.

One of the great things about being human, once you're a grown-up, is that you can choose who and what you want to imitate. So if you want to learn creativity, it makes sense to model perhaps the most creative person who ever lived: Leonardo da Vinci. And if you want to learn innovation, then you want to model yourself after the greatest innovator of all time: Thomas Edison.

Part of the reason why da Vinci and Edison make such a powerful one-two combination as role models for creativity and innovation, respectively, is that Leonardo was more interested in pure creativity, whereas Edison aimed to link his creativity to business.

OM: How can we apply Leonardo's processes to our professional lives? Advisors want to help clients achieve the life they truly want, and find financial security and true serenity.
MG: For an advisor in a highly competitive world, the challenge is to add value by serving as more than just a resource for good stocks and bonds. The best advisors have the emotional intelligence to bond with their clients and help them take stock of their lives.

I've identified seven principles for thinking like Leonardo da Vinci that can guide advisors in developing an ability to integrate the big picture with the details. Not only can these tools help them better serve their clients, but they also constitute a program advisors can follow to integrate the personal and the professional and keep their own lives in balance.

[Click here to learn one way to think like a visionary.]

Q. Can you walk us through the principles for thinking like Leonardo?
MG: Absolutely. The idea is to first implement each principle in your own life, then see how you can use it to improve what you do for your clients.

1. Curiosità (curiosity) is the first principle. Leonardo was on an insatiable quest for knowledge and continuous learning. What this comes down to on a personal level is seeking to understand yourself and fulfill your potential. Professionally, it means eliciting from your clients their most important life questions. Dig deep to find out what truly matters to them.
2. Dimostrazione (demonstration), the second principle, refers to Leonardo's insistence on learning by personal experience rather than taking others' reports for granted. The lesson for advisors is to always think independently and critically, and to help your clients think more objectively about their current situation and their goals.
3. Sensazione (sensation), which is related to the first two principles, refers to Leonardo's ability to focus on sharpening his sensory awareness. He wrote, "The five senses are the ministers of the soul." You can train yourself and your clients to be sharper by cutting through all the spam and identifying the most critically important information.
4. Sfumato, the fourth principle, is a painting technique employed by da Vinci to create an ethereal quality in his work. To me, this ability to embrace ambiguity and change is probably the most important da Vinci principle for advisors and their clients. It suggests the importance of maintaining a sense of perspective and alignment with your principles in the face of grave uncertainty.
5. Arte/scienza (the science of art) refers to Leonardo's whole-brain thinking: his ability to be both imaginative and practical. Advisors too must practice their capacity to think both analytically and intuitively, and encourage their clients to develop the same balance.
6. Corporalità, which literally means physicality, represents Leonardo's belief that a healthy mind requires a healthy body. Even though an advisor isn't meant to be a wellness consultant, you still need to have a healthy lifestyle and help your clients develop one. In big-picture terms, if your net worth goes up but your energy level and general health go down, you're not a good investor.
7. Connessione (connection) relates to Leonardo's ability to weave multiple disciplines around a single idea. In other words, he was a systems thinker—which is one of the primary ways an advisor adds value. You have to see all the important connections in your clients' lives, which means understanding their vision, values and goals. To advise them effectively, you have to be able to ascertain the most significant global forces that will impact the investments you recommend.

OM: I understand that USA Today asked you what Leonardo da Vinci and Thomas Edison would ask each other if they ever met. What did you say?
MG: Da Vinci would ask Edison about the nature of light, and Edison would ask da Vinci, "Do you want a job?"

OM: In "Innovate Like Edison," you offer a system for cultivating innovation. Tell us more about the five competencies you've identified.
MG: Edison's strategies for generating new ideas and finding promising business opportunities are especially relevant for advisors and investors. His five competencies of innovation, as I've determined them, are:

1. A solution-centered mindset. This means focusing on solving problems rather than being dragged down by them. This is the attitude that makes innovation possible.

Edison is famous for having said, "Results? I've gotten lots of results. I know thousands of things that won't work." He continually focused on finding solutions and learned from things that didn't work. The message for advisors is not to get bogged down by dwelling on past mistakes and regrets, and to concentrate instead on applying the lessons learned.