Kristin McDaniel has accepted the position of chief marketing executive at Royal Neighbors of America.
In her new role, she will be responsible for articulating Royal Neighbors' vision and mission; establishing marketing goals, plans and policies; and directing and executing corporate marketing plans.
McDaniel has a bachelor's degree in communications/media from DePaul University and a master's in integrated marketing from Northwestern University. She has previously worked for Allstate Insurance, Bank of America and DraftFCB.