Consumers Bought More Retail Goods in March

April 13, 2011 at 12:33 PM
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WASHINGTON (AP) — Consumers spent more in March on furniture, electronics and at restaurants, but also paid more for gas.

Retail sales increased 0.4% last month, the Commerce Department said Wednesday. It was the ninth consecutive monthly gain.

The increase shrank to a 0.1% when sales at gasoline stations were excluded. Still, the biggest decline in auto sales in more than a year also pulled down overall sales. When taking out sales at gas station and of autos, retail sales rose 0.6%.

Many analysts considered that a solid gain, given the jump in gas prices and the fact that Easter is coming later this year. They also noted that sales in the previous two months were revised up to show slightly better gains.

Jennifer Lee, senior economist at BMO Capital Markets, said the new report was "pretty decent … considering all of the headwinds the consumer is facing."

Businesses are stocking up based on the increased demand. A separate Commerce report said companies added to their stockpiles in February for a 14th straight month. And their sales increased for an eighth consecutive month. Healthy gains in sales and inventory restocking typically lead to more demand for U.S. factory goods.

Economists are hoping that a payroll tax cut and brighter outlook for job growth will keep consumers shopping this year. Consumer spending accounts for 70% of economic activity.

But analysts worry that the recent spike in energy prices will not leave shoppers with much left over to spend on other goods and services. The nationwide average for regular gasoline is now $3.80 a gallon, up from $3.56 a month ago, according to the motor club AAA.

For March, sales of autos dropped a sharp 1.7%, the biggest decline since February 2010. However, some of the weakness was because General Motors scaled back incentive offers. Economists believe the outlook for auto sales for the rest of this year remains bright, given improving job prospects.

Shoppers did spend 3.6% more at furniture stores. Sales were also rose at appliance stores and specialty clothing stores. Sales at general merchandise stores, the category that includes big retailers such as Wal-Mart, rose 0.4%.

However, sales at just department stores such as Macy's saw a 0.2% drop in March. A survey of major retailers from Costco to Victoria's Secret had reported surprisingly good sales for March.

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