In my last article, I talked about the first four most important tasks to do with a sales lead: verify it, enter it, qualify it and fulfill it. Here are the last three steps.
1. Distribute it: Leads get cold fast, especially in today's world of instant communication. It's essential to get qualified leads to the sales team that will be doing follow-up as soon as possible. Set up a system to flag well-qualified prospects for immediate contact by your best sales representatives.
2. Source it: Use promotion codes to identify the lead source, so you can measure the results of your lead generation marketing campaigns and pinpoint which mailing list, offer or marketing tactic produced the response.
