Zions Direct and BondDesk Group on Friday announced their latest collaboration, which lets retail investors see how yields on bonds auctioned by Zions compare to weighted-average yields for similar issues in the broader market.
This latest collaboration of online broker-dealer Zions Direct and fixed-income technology firm BondDesk's electronic trading platform offers a user-friendly "Market Snapshot" that appears weekly on ZionsDirect.com.
The snapshot allows retail bond investors to see how the yields on bonds auctioned by Zions compare to weighted-average yields computed by BondDesk for similar issues in the broader market. For example, if Zions is auctioning an AA 3-year corporate bond, investors can refer to the snapshot to determine if the Zions-auctioned bond has a higher yield than the market average.
"Zions has essentially blended our analytics with their sales process so investors can compare bonds that Zions is auctioning," said Chris Shayne (left), a BondDesk chartered financial analyst and director, in an interview on Tuesday. "It's a quantifiable way to show you're getting a good value for your investment."
