I'm on my way to the LIMRA Distribution Conference in Orlando for the remainder of the week, where I'll immerse myself in a variety of discussions about what's happening right now (and what's on deck) in product creation and distribution.
"New Faces of Tomorrow" is the theme for the conference, being held at the Hilton Orlando Bonnet Creek through Friday. The theme plays out with separate general sessions dealing with "new faces" in distribution, products and regulation.
Carriers are always working to bring innovative products to market that are responsive to current consumer demand. I'll be especially interested to see what the panel of product experts will say about how they are tackling the challenge of blending design, consumer expectations, the economic environment and investment strategies to successfully launch new products.
